Verify your status as an
authentic boutique hotel
Become a BLLA hotel member today!
Why become a member?
Resources & Information
Association members can find expert resources to address any of their needs—including marketing & sales, technology providers, architects, interior designers, f&b vendors, laundry design/purchasing consultants and others.
Members benefit from access to research papers, past conference videos, webinars, industry reports, marketing tools, and news and information specific to boutique businesses and their suppliers.
Direct Bookings & Authentication
Association hotel members are all verified and vetted through BLLA’s application process, to ensure the community we create is a genuine one. Thus, this is why we are the go-to destination for everything boutique and lifestyle-related.
BLLA strongly believes in the power of direct bookings, which is why our discovery platform uses each hotel’s own booking site so guests can book directly. You own the client, not the OTAs or others.
BLLA Hotel Membership Options
We offer three different membership programs offering various benefits depending on your budget.
Due to the current global landscape, we have created a new program called “On the House” Hotel Membership. This is a new program under the #BoutiqueStrong initiative where BLLA will be covering hotel membership dues in order to give resources to boutique hotels for the rest of the year. One of these being BLLA’s long term reopening guide called The Guide to the New Paradigm.
We do also offer upgraded memberships as well, please scroll down to explore further.