BLLA Hotel Membership Options

Membership options to help your boutique hotel or collection thrive.

We invite you to explore various hotel membership options that best suit your needs. They are grouped into two major categories:


Individual Properties

These membership offerings are per-property. This means that the benefits listed are for one hotel property only. If you work for the hotel corporate office (i.e COO, Vice President, Owner, etc) please sign up as a “Hotel Corporate Member.”

Hotels Coming Soon

This membership offering is for a hotel that are is development (can be at any stage), just must have a statement from the owner saying that they plan on building an independent boutique hotel.

Collections, Groups, Corporate Offices

These membership offerings are for hotel collections, groups or corporate offices. This means that the benefits are for the collection/group/office as a whole and the benefits do not apply to the individual properties. Please also note if you or your firm is a developer or investor (even if you are also a management firm), you will need to sign up through the vendor membership program.


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Options for Individual Properties

We invite you to explore various membership offerings that are tailored for an individual hotel that is open, which means that it is per property and one property will be represented. If your hotel is not yet open (in development or such), please see the option below called “Hotels Opening Soon.”
If you are representing a hotel group, collection or head office, please explore our “Hotel Corporate Membership” offerings and let your properties know to sign up for the individual hotel membership.

Please note that the representative (s) for the membership must work on property (like the General Manager or Director of Sales and Marketing).

Base Hotel Membership
$995 for 2 Years
Please note that BLLA and StayBoutique memberships are now separate. Head over to stay-boutique.com to sign up for our "Hotel Partner Program" for our booking site. All approved hotels under the base hotel membership will get:
Discounts to vendor products and services
Access and discounts to industry reports
Access to BLLA Film Archives
Discount to BLLA conferences
1 log-in profile in the member portal
1 ad in the BOUTIQUE WEEKLY industry newsletter(35k reach)
1 spotlight in the member exclusive newsletter
Ability to send 1 press release to be published on BLLA blog
1 interview with top executive to be published on BLLA.org
1 Instagram story highlight and 1 Instagram spotlight posting on the BLLA platform
Premier Hotel Membership
$3,500 for 2 Years
Please note that BLLA and StayBoutique memberships are now separate. Head over to stay-boutique.com to sign up for our "Hotel Partner Program" for our booking site. All approved hotels under the premier hotel membership will get:
Discounts to vendor products and services
Access and discounts to industry reports
Access to BLLA Film Archives
Discount to BLLA conferences
1 ticket to a BLLA conference of your choice (within the membership cycle)
2 log-in profiles in the member portal
2 ads in the BOUTIQUE WEEKLY industry newsletter(35k reach)
1 ad in monthly BLLA member exclusive newsletter
1 sidebanner ad on member portal homepage
1 spotlight in the member exclusive newsletter
Ability to send 2 press releases to be published on BLLA
1 interview with top executive to be published on BLLA blog
2 Instagram story highlights on the BLLA platform
2 Instagram Postings on the BLLA platform
Showcased as a featured hotel member on the BLLA homepage (1 week run)
25% off member rate of additional tickets to a BLLA conference

Options for Hotel Corporate/Group/Collection Offices

We invite you to explore various membership offerings that are tailored for for hotel corporate, group and collection offices.

Disclaimer 1: This category is NOT for developers/developer groups, real estate firms or investors. Please sign up through the vendor membership program.
Disclaimer 2: If you are a management firm, but also invest in real estate, please sign up under the vendor membership category.
Disclaimer 3: By signing up as a “Corporate Hotel Member,” your individual properties will not be a part of the BLLA program. They must sign up at one of the above options for the “Individual Hotel Membership” offerings.

Hotel Corporate Premier Membership
$3,500 for 1 Year
All approved hotel corporate offices under the premier membership will get:
1 log-in profile in the member portal
2 ads in the BOUTIQUE WEEKLY newsletter (35k reach)
1 ad in the BLLA member exclusive newsletter
Up to 4 thought leadership blog entries to be published on BLLA.org (must be pre-approved)
Access and discounts to industry reports
Discounts to industry products and services
Hotel Corporate Premier-Plus Membership
$6,500 for 1 Year
All approved hotel corporate offices under the premier-plus membership will get:
2 log-in profiles in the member portal
4 ads in the BOUTIQUE WEEKLY newsletter (35k reach)
2 ads in the BLLA member exclusive newsletter
Up to 6 thought leadership blog entries to be published on BLLA.org (must be pre-approved)
Logo to be featured on BLLA homepage
Up to 4 individual base hotel memberships (and 25% discount for additional ones)
Ability to sit on a committee of your choice
Invitation to Owner of C-Level Executive to speak at a BLLA conference
E-blast to promote your capabilities (30k reach)