Verify your status as an

authentic boutique hotel

Become a BLLA hotel member today!

Why become a member?

Resources & Information

Association members can find expert resources to address any of their needs—including marketing & sales, technology providers, architects, interior designers, f&b vendors, laundry design/purchasing consultants and others.

Members benefit from access to research papers, past conference videos, webinars, industry reports, marketing tools, and news and information specific to boutique businesses and their suppliers.

Direct Bookings & Authentication

Association hotel members are all verified and vetted through BLLA’s application process, to ensure the community we create is a genuine one. Thus, this is why we are the go-to destination for everything boutique and lifestyle-related.

BLLA strongly believes in the power of direct bookings, which is why our discovery platform uses each hotel’s own booking site so guests can book directly. You own the client, not the OTAs or others.

BLLA Hotel Membership Options

We offer three different membership programs offering various benefits depending on your budget.
Due to the current global landscape, we have created a new program called “On the House” Hotel Membership. This is a new program under the #BoutiqueStrong initiative where BLLA will be covering hotel membership dues in order to give resources to boutique hotels for the rest of the year. One of these being BLLA’s long term reopening guide called The Guide to the New Paradigm.

We do also offer upgraded memberships as well, please scroll down to explore further.

Hotel "On the House" Membership
Free for access until Fri, Dec 31, 2021
Please note your username should be your first name, middle name, last name (please do not use your email as your username).
Access to highly vetted network
Connect with others in the industry
Subscription to BLLA member newsletter
Ability to source partnerships
Build brand awareness
Ability to use cherry-picked badge as boutique hotel authentication
Hotel spotlight posting on StayBoutique social media platforms
Be a part of the organization creating the Boutique Community
1 log-in profile in the social network
Access to BLLA film archives
Upgraded listing on to drive direct bookings
Base Hotel Membership
$795 for 1 year
All approved hotels under the base membership will get everything included in the "On the House" membership, plus:
Discounts to BLLA & industry events
Discounts to industry products and services
Access and discounts to industry reports
Pre-sale to BLLA conferences
One additional log-in profile in the social network
Premier Hotel Membership
$2,545 for 1 year
All upgraded hotel members will get everything included in base hotel membership, plus:
2 newsletter ads (3 week run each)
4 tickets to the BLLA digital conference
Additional 2 log-in profiles on the social network
1 sidebanner ad on social network homepage (1 week run)
Optional: High level executive on your team to sit on a board committee
Showcased as a sponsor of one webinar or podcast of your choice
Showcased as a featured member on the BLLA homepage (1 week run)
1 ad in monthly member newsletter
1 ad in StayBoutique Magazine (approved designs only)